Does your brand care? : building a better world with the CARE principles
/ Isabel Verstraete.
- Leuven ; Amsterdam : Lannoo Campus, 2021.
- 152 pages : illustrations (color) ; 24 cm.
1. Why I developed the C A R E Principles : a personal note — 2. The ‘next normal’ : tooling up for constant change — 3. Why brands should start showing they care today - if they want to thrive tomorrow — 4. The C A R E Principles : how collaboration, agility, reliability and empath can make your brand future-proof — 5. Why collaboration is key — 6. Why agility matters — 7. Why reliability is crucial — 8. Why empathy works — 9. Embracing the new kids on the block : Generations Z and Alpha — 10. The C A R E SCAN : How much does your company C A R E?
We live in turbulent times. In the future companies will have to take responsibility and try to provide a solution to social problems. The C A R E principles are precisely designed to help companies to stay relevant and moreover prepare for the increasingly demanding customer. This book inspires with numerous cases from all sectors, all over the world. From start-ups to multinationals. It shows that everyone, including companies, can show what they really care about.
9789401475037
Social responsibility of business Industries --Social aspects Marketing--Moral and ethical aspects