TY  - BOOK
AU  - Anderson, Carl
TI  - Creating a data-driven organization : practical advice from the trenches 
AV  - HD31.2 .A54
PY  - 2015///
CY  - Sebastopol, CA
PB  - O'Reilly Media
KW  - Industrial organization
KW  - Industrial efficiency
KW  - Bibliography B2 PBT Principles of Programming
N1  - Includes bibliographical references and index; What do we mean by data-driven? -- Data quality -- Data collection -- The analyst organization -- Data analysis -- Metric design -- Storytelling with data -- A/B testing -- Decision making -- Data-driven culture -- The data-driven C-Suite -- Privacy, ethics, and risk -- Conclusion
N2  - What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company... Through interviews and examples from data scientists and analytics leaders in a variety of industries... Anderson explains the analytics value chain you need to adopt when building predictive business models
ER  -