Creating a data-driven organization : practical advice from the trenches
/ Carl Anderson.
- First edition.
- xiv, 285 pages : illustrations (some color) ; 23 cm.
Includes bibliographical references and index.
What do we mean by data-driven? -- Data quality -- Data collection -- The analyst organization -- Data analysis -- Metric design -- Storytelling with data -- A/B testing -- Decision making -- Data-driven culture -- The data-driven C-Suite -- Privacy, ethics, and risk -- Conclusion.
What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company... Through interviews and examples from data scientists and analytics leaders in a variety of industries... Anderson explains the analytics value chain you need to adopt when building predictive business models.