TY  - BOOK
AU  - Kotler, Philip
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 9780136009986
AV  - HF5415.13 .K64 2009
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Understanding marketing management -- capturing marketing insights -- connecting with customers -- building strong brands -- shaping the market offerings -- delivering value -- communicating value -- creating successful long-term growth; B2 Services Marketing  |  B3ASP FLM: Marketing Strategic Approach  |  MSc Fashion & Luxury Marketing Management  |  MSc Marketing Management: Retail & Consumer Goods
N2  - For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice
UR  - https://bookshelf.vitalsource.com/reader/books/9782326060043
ER  -