Wrenn, Bruce. <br/><br/>
Marketing research   : text and cases  
/ Bruce Wrenn, Robert E. Stevens, David L. Loudon. 
 - 2nd ed. 
 - New York :  Best Business Books,  c2007. 
 - xi, 464 p. :  ill. ;  21 cm. +  1 CD-ROM. 
<br/><br/>Includes bibliographical references (p. 451-455) and index. 
<br/><br/>Introduction to marketing research  —  Research designs for management decision making  —  Secondary data  —  Primary data collection  — Measurement  —  Designing the data-gathering instrument  —  Sampling methods and sample size  —  Fielding the data-gathering instrument  — Analyzing and interpreting data for decisions  —  Advanced data analysis  —  The research report. 
<br/><br/><label>ISBN: </label>9780789027450 
<br/><br/><label>LCCN: </label>2005037134 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .W74 2007