TY  - BOOK
AU  - Hiam, Alexander
TI  - Marketing for dummies
T2  - For dummies
SN  - 9780470502105
PY  - 2009///
CY  - 
PB  - Wiley
KW  - HF COMMERCE
KW  - Marketing
KW  -  Comportamiento del consumidor
KW  - Planning
KW  -  Posicionamiento
KW  -  Innovación
KW  -  Investigación mercados
KW  -  Creatividad
KW  -  Comunicación
KW  -  Publicidad
KW  -  Medios comunicación
KW  -  online
KW  -  Precio
KW  -  directo
KW  -  Marca
KW  -  Distribución
KW  -  Venta
N1  - Part I: Designing a Great Marketing Program. Chapter 1: Optimizing Your Marketing Program. Chapter 2: Strengthening Your Marketing Strategy. Chapter 3: Writing a Marketing Plan. Part II: Leveraging Your Marketing Skills. Chapter 4: Researching Your Customers, Competitors, and Industry. Chapter 5: Engaging Your Marketing Imagination. Chapter 6: Pumping Up Your Marketing Communications. Part III: Advertising for Fun and Profit. Chapter 7: Perfecting Your Printed Materials. Chapter 8: Signing On to Outdoor Advertising. Chapter 9: Broadcasting Your Message. Part IV: Finding Powerful Alternatives to Advertising. Chapter 10: Maximizing Your Web Marketing. Chapter 11: Making a Positive Impression in Low-Cost Ways. Chapter 12: Leveraging Face-to-Face Marketing Opportunities. Chapter 13: Going Direct with Your Marketing. Part V: Selling Great Products to Anyone, Anytime, Anywhere. Chapter 14: Making Your Brand Stand Out. Chapter 15: Finding the Right Pricing Approach. Chapter 16: Distributing Your Product Where Your Customers Are. Chapter 17: Succeeding in Sales and Service. Part VI: The Part of Tens. Chapter 18: Ten Common Marketing Mistakes (And How to Avoid Them). Chapter 19: Ten Ways to Launch Guerilla Marketing Attacks. Chapter 20: Ten (Or So) Ways to Survive Sales Downturns. Chapter 21: Ten (Plus One) Tips for Boosting Web Sales. Index
UR  - http://books.google.es/books?id=nrGAb4HwlQQC&printsec=frontcover&dq=marketing+for+dummies&hl=es&ei=uyC4TKbSLImBOoSU0PsM&sa=X&oi=book_result&ct=book-thumbnail&resnum=1&ved=0CDEQ6wEwAA#v=onepage&q&f=false
ER  -