Management information systems : managing the digital firm
/ Kenneth C. Laudon, Jane P. Laudon.
- Sixteenth edition.
- Harlow, England : Pearson Education, 2020.
- 652 pages : Illustrations (color) ; 28 cm.
Includes bibliographical references and index.
pt. 1. Organizations, management, and the networked enterprise -- 1. Information systems in global business today -- 2. Global e-business and collaboration -- 3. Information systems, organizations, and strategy -- 4. Ethical and social issues in information systems -- pt. 2. Information technology infrastructure -- 5. IT infrastructure and emerging technologies -- 6. Foundations of business intelligence : databases and information management -- 7. Telecommunications, the internet, and wireless technology -- 8. Securing information systems -- pt. 3. Key system application for the digital age -- 9. Achieving operational excellence and customer intimacy : enterprise applications -- 10. E-commerce : digital markets, digital goods -- 11. Managing knowledge and artificial intelligence -- 12. Enhancing decision-making -- pt. 4. Building and managing systems -- 13. Building information systems -- 14. Managing projects -- 15. Managing global systems.
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.
9781292296562
Management information systems Information technology --Management