Essential guide to marketing planning 

 - 2ª ed 
 -  Pearson Prentice Hall,  2010 
 - xx + 303 p. ; 24 m 
<br/><br/>Introduction to marketing planning today  Analysing the current situation--  Analysing customers and markets--  Planning segmentation, targeting, and positioning--  Planning direction, objectives, and strategy--  Planning for products and brands--  Planning for pricing--  Planning for channels and logistics--  Planning for communications and influence--  Supporting the marketing mix--  Planning metrics and performance measurement--  Planning implementation and control.-- 
<br/><br/> Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan. 
<br/><br/><label>ISBN: </label>9780273725763 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning<br/>