TY  - BOOK
AU  - Eisenberg, Bryan
AU  - Eisenberg, Jeffrey
AU  - Davis, Lisa T.
TI  - Persuasive online copywriting: : how to take your words to the bank
SN  - 9780971476998
AV  - HF5415.1265  .E379 2003
PY  - 2003///
CY  - Austin, TX
PB  - Wizard Academy Press
KW  - Web sites
KW  - Design
KW  - Advertising
KW  - Internet advertising
KW  - Web site development
KW  - Internet marketing
N1  - Includes bibliographical references (p. 161-162); B3ASP Digital Marketing: Content Marketing and Storytelling
N2  - Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade — it's integral to get your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you. Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results. Bryan Eisenberg, Jeffery Eisenberg and Lisa T. Davis are Future Now, Inc., an agency specializing in online conversion since 1998. In addition to offering seminars and workshops, the trio's publications include The Marketer's Commom Sense Guide to E-Metrics, an ROI Marketing column for ClickZ and GrokDotCom
ER  -