TY  - BOOK
AU  - Wild, John J.
AU  - Wild, Kenneth L.
TI  - International business: : the challenges of globalization
SN  - 9781292450315
AV  - HD62.4 
CY  - Harlow, England : Pearson Education, 2014.
KW  - International business enterprises
KW  - Management
KW  - International trade
N1  - B1S1 Organizational Behavior and Intercultural Management  |  B3 Functional Competences: Fundamentals of International Business Development
N2  - This text is for college students . It takes into account the role of culture and other environmental factors in international business. While underlying theory remains in the background, real-world discussion is brought to the forefront of the book
ER  -