Wild, John J. <br/><br/>
International business  : the challenges of globalization 
/ John J. Wild, Kenneth L. Wild. 
 - Tenth edition ;  Global edition 
 - Harlow, England : Pearson Education, 2014. 
 - 449 pages : illustrations (color) ; 28 cm. 
<br/><br/> This text is for college students . It takes into account the role of culture and other environmental factors in international business. While underlying theory remains in the background, real-world discussion is brought to the forefront of the book 
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<br/><br/><label>ISBN: </label>9781292450315 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises--Management<br/>International trade
<br/><br/><label>LC Class. No.: </label>HD62.4