International business : competing in the global marketplace
/ Charles W.L. Hill.
- Fourteenth edition. International student edition.
- xxvi, 704 pages : illustrations ; 28 cm.
Includes index.
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The 14th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market.
9781265038540
GBC231072 bnb
International business enterprises--Management. Competition, International. Entreprises multinationales--Gestion. Concurrence internationale.