TY  - BOOK
AU  - Cavusgil, S. Tamer
AU  - Ghauri, Pervez N.
AU  - Liu, Leigh Anne
TI  - Doing business in emerging markets
SN  - 9781526494559
AV  - HD62.4 .C3885 2021
PY  - 2021///
CY  - Los Angeles, CA, London
PB  - Sage Publications
KW  - International business enterprises
KW  - Export marketing
KW  - Negotiation in business
N1  - Includes bibliographical references and indexes; MSc International Business: Unit 1. Issues And Trends in International Business
N2  - Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe.

Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the authors present analytical frameworks, tools and best practice insights to help readers develop a critical understanding of the growth economies presented within the book, alongside their common characteristics, evolution, and significance in the global economy.

Making use of original cases encompassing countries including Brazil, China, Russia, Thailand, Turkey and Uzbekistan, the authors explore the unique challenges and opportunities for emerging markets throughout the world today, including the rising middle class, partnering, and negotiation techniques. 

This text is essential reading for international business students, researchers and practitioners focused on business in emerging markets
ER  -