No logo : no space, no choice, no jobs /
No space, no choice, no jobs
Naomi Klein.
- 10th anniversary ed., 3rd ed.
- New York : Picador, 2010, c2009.
- xli, 502 p. : ill. ; 21 cm.
Includes bibliographical references (p. [491]-493) and index.
No logo at ten — Introduction: a web of brands — New branded world — The brand expands: how the logo grabbed center stage — Everything: the youth market and the marketing of cool — The branding of learning: ads in schools and universities — Patriarchy gets funky: the triumph of identity marketing — No choice: Brand bombing: franchises in the age of the superbrand — Mergers and synergy: the creation of commercial utopias — Corporate censorship: barricading the branded village — No jobs: The discarded factory: degraded production in the age of the superbrand — Threats and temps: from working for nothing to "free agent nation" — Breeding disloyalty: what goes around, comes around — No logo: Culture jamming: ads under attack — Reclaim the streets — Bad mood rising: the new anti-corporate activism — The brand boomerang: the tactics of brand-based campaigns — A tale of three logos: the swoosh, the shell and the arches — Local foreign policy: students and communities join the fray — Beyond the brand: the limits of brand-based politics — Consumerism versus citizenship: the fight for the global common — Two years on the street: moving through the symbols.
In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever.
Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.
9780007340774
2010483071
International business enterprises--Political aspects. International business enterprises--Public opinion. Brand name products--Political aspects. Brand name products--Public opinion.