Marketing heritage   : archaeology and the consumption of the past  
/ edited by Yorke Rowan & Uzi Baram. 
 - Walnut Creek, CA :  Rowman & Littlefield,  c2004. 
 - x, 315 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>"Archaeology after Nationalism: Globalization and the Consumption of the Past"  —  <br/>The Legal and Historical Context for Marketing Heritage  —  <br/>"International Conventions and Cultural Heritage Protection"  —  <br/>"The Politics of Playing Fair, or, Who's Losing Their Marbles?"  —  <br/>"From Lord Elgin to James Henry Breasted: The Politics of the Past in the First Era of Globalization"  —  <br/>Commodification of the Past  —  <br/>"Conflating Past and Present: Marketing Archaeological Tourism? Advertising and the Appropriation of Culture"  —  <br/>"Mementos of the Past: Material Culture of Tourism at Stonehenge and Avebury"  —  <br/>"Where are the Maya in Ancient Maya Archaeological Tourism? Advertising and the Appropriation of Culture"  —  <br/>Archaeology in the Global Age  —  <br/>"Archaeological Research and Cultural Heritage Management in Cambodia's Mekong Delta: The Search for the 'Cradle of Khmer Civilization'"  —  <br/> "Recovering the German Nation: Heritage Restoration and the Search for Unity"  —  <br/>"Deep Dirt: Messing up the Past at Colonial Williamsburg"  —  <br/>"Targeting Heritage: The Abuse of Symbolic Sites in Modern Conflicts"  —  <br/>Representing the Past  —  <br/>"Tourism, the Ideology of Design and the Nationalized Past in Zippori/Sepphoris, an Israeli National Park"  —  <br/>"The Roads to Ruins: Accessing Islamic Heritage in Jordan"  —  <br/>"Re-Packaging the Pilgrimage: Visiting the Holy Land in Orlando"  —  <br/>Conclusions: Archaeologists and the Marketing of Heritage  —  <br/>"Is the medium the message? The art of interpreting archaeology in the U.S. National Parks"  —  <br/>"Engaging with Heritage Issues: The Role of the World Archaeological Congress"  —  <br/>"Making the Past Profitable in an Age of Globalization and National Ownership: contradictions and considerations". 
<br/><br/> What are the implications of mass tourism and globalization for the field of archaeology? How does this change popular understandings of the past? Increasingly archaeological sites worldwide are being commodified for a growing tourist trade. At best, expansion of programs can aid in the protection and historic preservation of sites and strenghten community identities. However, unchecked commercial development may undermine the integrity of these same sites, replacing local interests with corporate ones, economically and culturally. Within this volume, original case studies from well-known sites in Cambodia, Israel, England, Mexico, and North America are presented to address the complex interaction between archaeology and nationalist, political, and commercial policies. This book should appeal to archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well others with an interest in the preservation of archaeological sites as historic locales.  
<br/><br/><label>ISBN: </label>9780759103429 
<br/><br/><label>LCCN: </label>2003018533 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cultural property--Protection.<br/>Heritage tourism.<br/>Excavations (Archaeology)--Interpretive programs.<br/>Archaeology--Economic aspects.<br/>Historic preservation.
<br/><br/><label>LC Class. No.: </label>CC135  / .M325 2004 
<br/><br/><label>Dewey Class. No.: </label>338.4/791