Fashion forecasting
/ Evelyn L. Brannon.
- 2nd ed.
- New York, NY : Fairchild Publications, 2005.
- xvi, 439 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
A textbook for fashion professionals interested in improving forecasting abilities, this unique book combines the theories of fashion changes with the process of organizing and analyzing the information for presenting and implementing the forecast. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organization, analysis, interpretation, and presentation.