TY  - BOOK
AU  - Ambrose,Gavin
AU  - Harris,Paul
TI  - Packaging the brand : : the relationship between packaging design and brand identity 
T2  - Required reading range. Course reader
SN  - 9782940411412 (pbk.)
AV  - TS195.4 .A43 2011-
U1  - 658.8/27 22
PY  - 2011///
CY  - Lausanne, Switzerland, La Vergne, Tenn.
PB  - AVA Academia, Distributed in the USA & Canada by Ingram Publisher Services
KW  - Packaging
KW  - Design
KW  - Branding (Marketing)
KW  - Graphic design (Typography)
KW  - Trademarks
N1  - Includes bibliographical references (p. 206) and index
N2  - While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns
ER  -