Ambrose, Gavin. <br/><br/>
Packaging the brand   : the relationship between packaging design and brand identity  
/ Gavin Ambrose, Paul Harris. 
 - Lausanne, Switzerland :  La Vergne, Tenn. :  AVA Academia ;  Distributed in the USA & Canada by Ingram Publisher Services,  c2011. 
 - 207 p. :  ill. (some col.) ;  30 cm. 
 - Required reading range. Course reader. .
 - Required reading range.  Course reader. .
<br/><br/>Includes bibliographical references (p. 206) and index. 
<br/><br/> While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.<br/>It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns. 
<br/><br/><label>ISBN: </label>9782940411412 (pbk.) 2940411417 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Packaging--Design.<br/>Branding (Marketing)<br/>Graphic design (Typography)<br/>Trademarks--Design.
<br/><br/><label>LC Class. No.: </label>TS195.4  / .A43 2011- HF5415.1255  / .A39 2011- 
<br/><br/><label>Dewey Class. No.: </label>658.8/27