TY  - BOOK
AU  - Hardt, Hanno
TI  - Myths for the masses : : an essay on mass communication 
T2  - Blackwell manifestos
SN  - 9780631236221
AV  - HM1201 .H37 2004
PY  - 2004///
CY  - Malden, MA
PB  - Blackwell Pub.
KW  - Mass media
KW  - Social aspects
KW  - Political aspects
KW  - Communication
KW  - Bibliography B3 ELEC - Communicating for Influence
N1  - Includes bibliographical references (p. [142]-148) and index; Mass communication and the promise of democracy — Mass communication and the meaning of self in society
N2  - With a lively and engaging style, Myths for the Masses provides a critical, interdisciplinary, and historically informed statement about the rise of mass communication in Western societies, and its impact on contemporary life. Written by one of the world's leading authorities on the subject, this book ponders the dominant and the detrimental effects of the mass-produced message in a contemporary age over-run by telecommunications and consumerism. The author convincingly argues that the active presence of media organizations, rather than the collective will of the people, forms and re-forms the social, cultural, economic and political landscapes of society. The book exposes mass communication to a close examination of many of its real or assumed functions in a modern world, and re-evaluates its traditional role as a bastion of democracy and a celebrant of mass society
ER  -