Hardt, Hanno <br/><br/>
Myths for the masses   : an essay on mass communication  
/ Hanno Hardt. 
 - Malden, MA :  Blackwell Pub.,  2004. 
 - ix, 153 pages ; 23 cm. 
 - Blackwell manifestos. .
<br/><br/>Includes bibliographical references (p. [142]-148) and index. 
<br/><br/>Mass communication and the promise of democracy — Mass communication and the meaning of self in society. 
<br/><br/> With a lively and engaging style, Myths for the Masses provides a critical, interdisciplinary, and historically informed statement about the rise of mass communication in Western societies, and its impact on contemporary life. Written by one of the world's leading authorities on the subject, this book ponders the dominant and the detrimental effects of the mass-produced message in a contemporary age over-run by telecommunications and consumerism. The author convincingly argues that the active presence of media organizations, rather than the collective will of the people, forms and re-forms the social, cultural, economic and political landscapes of society. The book exposes mass communication to a close examination of many of its real or assumed functions in a modern world, and re-evaluates its traditional role as a bastion of democracy and a celebrant of mass society. 
<br/><br/><label>ISBN: </label>9780631236221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects<br/>Mass media--Political aspects<br/>Communication --Social aspects
<br/><br/><label>Subjects--Index Terms: </label>Bibliography B3 ELEC - Communicating for Influence 
<br/><br/><label>LC Class. No.: </label>HM1201  / .H37 2004