TY  - BOOK
AU  - Peng, Mike W.
TI  - Global strategy
SN  - 9780357512364
AV  - HD30.28  .P4285 2022
PY  - 2022///
CY  - Boston, MA
PB  - Cengage Learning
KW  - Globalization
KW  - International business enterprises
KW  - Management
KW  - Strategic planning
N1  - MSc International Business: Unit 3. International Business Development
N2  - The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of "global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the "strategy tripod" perspective, as three leading views – the traditional industry-based and resource-based views as well as the emerging institution-based view – form the building blocks for each chapter. Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action
ER  -