Peng, Mike W. <br/><br/>
Global strategy 
/ Mike W. Peng. 
 - Fifth edition. 
 - Boston, MA :  Cengage Learning,  2022. 
 - xix, 460 pages :  illustrations, map (some color)  28 cm. 
<br/><br/> The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of "global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the "strategy tripod" perspective, as three leading views – the traditional industry-based and resource-based views as well as the emerging institution-based view – form the building blocks for each chapter. Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780357512364 
<br/><br/><label>LCCN: </label>2020949397 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Globalization<br/>International business enterprises--Management<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HD30.28   / .P4285 2022