TY  - BOOK
AU  - Puolakka, Liisa
AU  - Maandag, Michie
TI  - The only book you will ever need on branding to start, run and grow your business
SN  - 9781472136077
PY  - 2015///
PB  - Robinson
KW  - HF COMMERCE
KW  - Business and Management
KW  - New business enterprises
KW  - Branding (Marketing)
N2  - A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In 'The Only Book You Will Ever Need on Branding' you'll find out everything you need to know - fast. Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours
ER  -