Social commerce 

 -  Palgrave Macmillan,  2019 
 - xxi, 277 p.  il. col.  22 cm. 
<br/><br/> consumer behaviour in online environments 
<br/><br/>Includes case studies, bibliographical references and index.  TOC:--  1. The Historical Development of Social Commerce--  2. Social Media's Evolution in S-commerce--  3. Cultural Considerations in Social Commerce: The Differences and Potential Opportunities in China--  4. Personalised and Participative Branding Through Fashion Blogging--  5. Video Killed the Radio Star: A Review of Social Commerce Music Platforms in Facilitating Production Dissemination--  6. Exploring the Effects of Social Commerce on Consumers' Browsing Motivations and Purchase Intentions in the UK Fashion Industry--  7. Attitudes Towards Brands' Facebook Pages Across Different Age Groups--  8. Unravelling a Mystery: Selling an Entrepreneurial Perspective Through Instagram--  9. Capturing the Moment on Instagram: The Case of Successful Storytelling in Huawei's S-commerce Campaign--  10. The Influence of Electronic Word-of-Mouth on Expatriate Workers Seeking Tourist Information: The Case of Saudi Arabia--  11. eWOM: The Rise of the Opinion Leaders--  12. An Exploratory Investigation into the Consumer Use of WeChat to Engage with Luxury Fashion Brands--  13. Effects of Beauty Vloggers' eWOM and Sponsored Advertising on Weibo--  14. The Challenges and Future Opportunities of Social Commerce-- 
<br/><br/> This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today's business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow's creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce. 
<br/><br/><label>ISBN: </label>9783030036164 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Internet marketing<br/>Customer relations--Management<br/> e-Business<br/>Electronic commerce