The end of fashion
- William Morrow, 1999
- xii, 320 p. 25 cm.
the mass marketing of the clothing business
Includes bibliographical references and index. TOC:-- Introduction: What happened to fashion?-- Chapter 1: Paris: the beginning and the end of fashion-- Chapter 2: Fashioning a makeover for Emanuel Ungaro-- Chapter 3: Bound for old glory: Ralph Lauren and Tommy Hilfiger-- Chapter 4: What becomes a legend most? When Giorgio Armani takes Hollywood-- Chapter 5: Giving the lady what she wants: the new Marshall Field's-- Chapter 6: Gored in a bull market: when Donna Karan went to Wall Street-- Chapter 7: Outside of the box: Zoran--
The time when 'fashion' was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.