Entrepreneurial Marketing 

 - Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne   SAGE,  2021 
 - xxviii, 346 p.  il.  24 cm. 
<br/><br/> A Blueprint for Customer Engagement 
<br/><br/>Includes bibliographical references and index.  TOC:--  CHAPTER 1 Marketing Using an Entrepreneurial Lens--  CHAPTER 2 Understanding Your Ecosystem--  CHAPTER 3 Identifying Your Customers' Journey--  CHAPTER 4 Listening to the Voice of the Customer--  CHAPTER 5 Managing Competition and Inertia--  CHAPTER 6 Creating Brand Engagement--  CHAPTER 7 Designing Marketing Partnerships That Empower Growth--  CHAPTER 8 Creating Sales Processes and Systems--  CHAPTER 9 Solution Selling--  CHAPTER 10 Doing Well While Doing Good--  CHAPTER 11 Deploying Omnichannel Marketing to Create Customer Engagement--  CHAPTER 12 Leveraging Old School Marketing Tactics--  CHAPTER 13 Using Data and Passion to Move From Idea to Market--  -- 
<br/><br/> Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea. 
<br/><br/><label>ISBN: </label>9781544320434 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Consumer satisfaction<br/>Branding (Marketing)<br/>Internet marketing<br/>Customer-centric