Born global : successful global expansion by those who've done it
/ Neal Gandhi ; with contribution by Lord Davies of Abersoch
- Evesham, England : Hothive Books, 2009.
- 223 pages ; 24 cm.
The born global -- offshore opportunities : why go overseas? -- overseas options : offshore offices and outsourcing -- international trade : opportunities and threats -- international trade : global sales models -- global relationships: offshore and onshore talent and teams -- global relationships : creating a unified team -- the born global mindset -- cultural competence: a born global crucial capability -- the age of collaboration : technology and networking -- the born global toolkit.
Born Global is the first comprehensive guide for SMEs on how to become a successful global business. Based on 10 case studies of highly successful Born Global companies, it offers real, down to earth advice — including the dos and don'ts. The book highlights how UK companies are accelerating growth globally even in difficult economic climates thanks to advances in technology, such as Skype and online networks. Born Global guides you through all aspects of global expansion, including how to: adopt a global mindset; seize wider opportunities, in terms of markets and skills: boost productivity and innovation; set up overseas operations; lead multi-cultural international teams; build prosperous partnerships and collaborations across borders; deal with regulatory and cultural challenges. Neal Gandhi is the CEO of Quickstart Global, a company that enables star ups and SMEs to extend their in-house teams worldwide. Neal is an expert in globalization, and his aim is to inspire businesses to remove their domestic blinkers in order to seize opportunities and maximize business successes.
9781906316396
International business enterprises International business enterprises--Case studies Small business Success in business