TY  - BOOK
AU  - Govindarajan, Vijay
AU  - Gupta, Anil K.
TI  - Global strategy and organization
SN  - 9780471250296
AV  - HD62.4 .G864
PY  - 2004///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - International business enterprises
KW  - Management
KW  - International management
KW  - Organizational effectiveness
KW  - Comparative advantage (International trade)
KW  - Globalization
KW  - Economic aspects
KW  - Competition, International
N1  - Includes bibliographical references (p. 197-199) and index; Preface — The challenge of globalization — Developing a global expansion strategy — Analysis of Wal-Mart's global expansion — Building global competitive advantage — Cultivating a global mindset — Leveraging knowledge across the global network — Creating and managing global business teams — Transforming the global game — Globalization in the digital image.; MSc International Business: Unit 2. International Strategy and Organisation
N2  - The twin forces of ideological change and technology revolution are making globalization one of the most important strategic and organizational issues facing companies today. With every passing day, it is becoming more obvious that managers must view every industry as a global industry and every business as a knowledge business. As worldwide presence becomes a strategic imperative rather than a discretionary choice, an increasing number of companies must confront the essential question: How do we engineer and exploit the ongoing globalization of our industry? Anil K. Gupta and Vijay Govindarajan's Global Strategy and Organization is designed to help students and managers learn how to address this important question.
ER  -