TY  - BOOK
AU  - Czellar, Sandor
AU  - Morhart, Felicitas
AU  - Wilcox, Keith
TI  - Research handbook on luxury branding
SN  - 9781786436344
PY  - 2020///
PB  - Edward Elgar Publishing
KW  - HD INDUSTRIES. LAND USE. LABOR
KW  - Luxuries
KW  - Marketing
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Luxury goods industry
KW  - Fashion & Luxury Collection
N1  - Includes bibliographical references and index; PART I EVOLVING NATURE OF LUXURY--; 1 The changing notions of materialism and status in an increasingly dematerialized world --; 2 Liquid luxury--; PART II LUXURY CONSUMPTION FUNCTIONS--; 3 Evolutionary function of luxury consumption--; 4 Fulfilling identity motives through luxury consumption--; 5 Fulfilling social needs through luxury consumption--; PART III LUXURY BRAND MANAGEMENT--; 6 Luxury brand consumption in emerging economies: review and implications--; 7  Building  and  growing  luxury  brands:  strategies  for  pursuing growth while maintaining brand coherence--; 8 Pricing luxury goods: more art than science--; 9  Managing  the  luxury  shopping  experience:  implications  for retail channels--; PART IV LUXURY BRAND CULTURE--; 10 Art and aesthetics --; 11 Authenticity in luxury branding--; 12 Sensuality and experience--; PART V LUXURY BRAND COMMUNICATION--; 13 Communicating luxury brands through stories--; 14 Social media and luxury--; PART VI MORALITY ISSUES OF LUXURY--; 15 The evolution of counterfeit luxury consumption--; 16 #Luxe: influencers, selfies, and the marketizing of morality --; 17 Luxury and environmental responsibility--
N2  - Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future
UR  - https://books.google.es/books?id=wi3eDwAAQBAJ&printsec=frontcover&hl=ca#v=onepage&q&f=false
ER  -