TY  - BOOK
AU  - Hickerson, James
AU  - Brunner, Brigitta
TI  - Cases in public relations
SN  - 9780190631383
PY  - 2019///
CY  - 
PB  - Oxford University Press
KW  - HD INDUSTRIES. LAND USE. LABOR
KW  - Public relations
KW  -  Moral and ethical aspects
KW  -  Case studies
KW  - Social responsibility of business
N1  - translating ethics into action; What is the case method? --; Ethical frameworks and professional codes ----; Conflict and crisis management ----; Social media and technology ----; Corporate social responsibility ----; Consumer relaitons ----; Community relations ----; Sports communication ----; Health ----; Government relations ----; Internaitonal ----; Nonprofit and education ----; Trends in public relations, communication, and society that will challenge ethics.--
N2  - Cases in Public Relations presents the diversity of public relations practice in today's complex world. Containing cases written specifically for this course by faculty of research and practice nationwide, this book offers the most contemporary and diverse set of cases available. While clearlyillustrating the functions and contexts of public relations practice, each case also challenges students to consider and discuss real-world ethical dimensions of public relations
ER  -