Marketing industriel
- 2ª ed
- Economica, 2000
- 529 p. ; 24 cm
- Gestion Politique générale, Finance et Marketing .
stratégies et mise en oeuvre
9782717841275
HF COMMERCE
Industrial marketing--Handbooks, manuals, etc.
manuels
Commerce--Management
Product differentiation
Industrial marketing--France
Industrial marketing--Management--Case studies
Industrial marketing--Handbooks, manuals, etc.
Manuals
Commerce
Marketing--Planning
Industrial marketing--France
Industrial marketing