TY  - BOOK
AU  - Ford, James E.
TI  - Social media marketing for the future
SN  - 9781729136515
PY  - 0000///
CY  - 
PB  - [publisher unidentified]
KW  - HF COMMERCE
KW  - Internet in public relations
KW  - Internet marketing
KW  - Social media
KW  - Public relations
N1  - strategies for 2020 & beyond
N2  - Social media marketing is not an option anymore. Your customers--no matter who they are--expect you to reach them the way they communicate. The vast majority of companies have inadequate social media marketing strategies. Most companies are playing catch-up with current digital marketing trends and their strategies will be outdated by the time the company has mastered them. To successfully market on social media, you need to be prepared for the future. Social media changes rapidly and frequently
ER  -