TY  - BOOK
AU  - Batat, Wided
TI  - Digital luxury
SN  - 9781526458940
PY  - 2019///
CY  - Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne 
PB  - SAGE
KW  - HD INDUSTRIES. LAND USE. LABOR
KW  - Luxury goods industry
KW  - Technological innovations
KW  - Social media
KW  - Internet marketing
KW  - Big data
KW  - Fashion & Luxury Collection
N1  - transforming brands and consumer experiences
N2  - The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.  ;  ; This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples. ;  ;
ER  -