Social media management 

 -  Springer,  2016 
 - xix, 250 pages : illustrations ; 25 cm. 
<br/><br/> technologies and strategies for creating business value 
<br/><br/>Definitions, social media types, and tools  Social media strategy and return on investment--  Online advertising and viral campaigns--  Social customer relationship management--  Search engine optimization--  Sentiment analysis and opinion mining (business intelligence 1)--  Social network data and predictive mining (business intelligence 2)--  e-Recruitment--  Crowdfunding--  Legal and ethical issues in social media--  Wrap-up-- 
<br/><br/><label>ISBN: </label>9783319219899 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media<br/>Internet marketing<br/>Business -- Computer network resources<br/>