TY  - BOOK
AU  - Curuksu, Jeremy David
TI  - Data driven
SN  - 9783319702285
PY  - 2018///
CY  - 
PB  - Springer Science Business Media
KW  - HD INDUSTRIES. LAND USE. LABOR
KW  - Business consultants
KW  -  Management
KW  -  Data processing
KW  - Customer relations
KW  - Management
KW  - Industrial management
KW  - BUSINESS Science
KW  - Organizational behavior
KW  - Textbooks
KW  - Customer
N1  - an introduction to management consulting in the 21st century; Chapter 1. Analysis of the Management Consulting Industry; Chapter 2. Future of Big Data in Management Consulting--; Chapter 3. Toolbox of Consulting Methods--; Chapter 4. The Client-Consultant Interaction--; Chapter 5. The Structure of Consulting Cases--; Chapter 6. Principles of Data Science: Primer--; Chapter 7. Principles of Data Science: Advanced--; Chapter 8. Principles of Strategy: Primer--; Chapter 9. Principles of Strategy: Advanced--; Conclusion--; References.--
N2  - This book is a 'scientific' introduction to management consulting that covers elementary and more advanced concepts, such as strategy and client-relationship. It discusses the emerging role of information technologies in consulting activities and introduces the essential tools in data science, assuming no technical background. Drawing on extensive literature reviews with more than 200 peer reviewed articles, reports, books and surveys referenced, this book has at least four objectives: to be scientific, modern, complete and concise. An interactive version of some sections (industry snapshots, method toolbox) is freely accessible at econsultingdata.com
ER  -