Dumitrescu, Delia <br/><br/>
Road trip to innovation  : how I came to understand future thinking 
/ Delia Dumitrescu. 
 -  Hamburg, Germany : TrendONE, 2011. 
 - 275 pages : illustrations (chiefly color), portraits (some color) ; 24 cm. 
<br/><br/>Includes bibliographical references (p. 256-266) and index. 
<br/><br/>All on board ― Where do ideas come from? ― Got the trends. What now? ― How to build strategic futures? ― A new understanding of innovation ― Road trip props. 
<br/><br/> Road Trip to Innovation - How I came to understand Future Thinking is an investigative tale about a friendly and curious mind that sets-off on a road trip to find out what innovation is truly made of.  ; Highlighting expert interviews and companies that are heralded for their know-how in the fields of future studies, innovation and trend research, the book offers an introduction to the theory and methodology behind these complicated notions in easy and refreshing language.  ; Road Trip to Innovation is recommended to anyone who wants to deal with the origin and significance of trends and innovations. 
<br/><br/>
<br/><br/><label>ISBN: </label>9783000357367 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management<br/>Creative ability in business<br/> Business forecasting<br/>New products--Management
<br/><br/><label>LC Class. No.: </label>HC79.T4   / D855 2011