TY  - BOOK
AU  - Raymond, Martin
TI  - Trend Forecaster's Handbook
SN  - 9781856697026
AV  - HF 5415.32  .R396 2010
PB  - London : Laurence King Publishing, 2010.
KW  - Consumer behavior
KW  - Consumers
KW  - Attitudes
KW  - Motivation research (Marketing)
KW  - New products
KW  - Forecasting
N1  - Foreward ― Timeline ― 1. The anatomy of a trend ― 2. The trend forecaster’s toolkit ― 3. Intuitive forecasting ― 4. Network forecasting ― 5. Cultural triangulation ― 6. Scenario planning ― 7. Insight, strategy and innovation ― Notes ― Glossary ― Index ― Picture credits ― Acknowledgements.; B3ASP FLM: Fashion Overview
N2  - The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This 'how to' book provides the skills to understand and track trends and use them to inform their research, design, and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to
UR  - https://research.ebsco.com/linkprocessor/plink?id=4b890544-a45c-3036-ad8a-be0868569d0c
ER  -