Raymond, Martin <br/><br/>
Trend Forecaster's Handbook 
/ Martin Raymond. 
 -  London : Laurence King Publishing, 2010. 
 - 216 pages : illustrations, pictures (chiefly color) ; 29 cm. 
<br/><br/>Foreward ― Timeline ― 1. The anatomy of a trend ― 2. The trend forecaster’s toolkit ― 3. Intuitive forecasting ― 4. Network forecasting ― 5. Cultural triangulation ― 6. Scenario planning ― 7. Insight, strategy and innovation ― Notes ― Glossary ― Index ― Picture credits ― Acknowledgements.  
<br/><br/> The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This 'how to' book provides the skills to understand and track trends and use them to inform their research, design, and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781856697026 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumers--Attitudes<br/>Motivation research (Marketing)<br/>New products--Forecasting
<br/><br/><label>LC Class. No.: </label>HF 5415.32   / .R396 2010