TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz,Jochen
TI  - Services marketing : : people, technology, strategy 
SN  - 9780273756064
AV  - HF5415.13  .L5883
PY  - 2011///
CY  - Harlow, England : 
PB  - Pearson Higher Education, 
KW  - Marketing
KW  - Management
KW  - Professions
KW  - Service industries
KW  - Customer services
N1  - Includes bibliographical references and indexes; Understanding service products, consumers, and markets -- applying the 4 Ps of marketing to services -- managing the customer interface -- implementing profitable service strategies -- cases -- index; B2 Services Marketing  |  MSc Marketing Management: Account-Based Marketing  |  MSc Marketing Management: Retail & Consumer Goods
N2  - This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

The fundamentals of services marketing presented in a strategic marketing framework.

Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.

The marketing framework has been restructured for this edition to reflect what is happening in services marketing today
UR  - https://bookshelf.vitalsource.com/reader/books/9781292014241
ER  -