Lovelock, Christopher <br/><br/>
Services marketing   : people, technology, strategy  
/ Christopher Lovelock, Jochen Wirtz 
 - Seventh edition ;   Global edition 
 - Harlow, England :   Pearson Higher Education,   2011. 
 - 648 pages :   illustrations (color) ;   28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Understanding service products, consumers, and markets -- applying the 4 Ps of marketing to services -- managing the customer interface -- implementing profitable service strategies -- cases -- index. 
<br/><br/> This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.<br/><br/>The fundamentals of services marketing presented in a strategic marketing framework.<br/><br/>Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.<br/><br/>The marketing framework has been restructured for this edition to reflect what is happening in services marketing today. 
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<br/><br/><label>ISBN: </label>9780273756064 9780136118749 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Professions--Marketing<br/>Service industries --Marketing<br/>Customer services--Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13   / .L5883