TY  - BOOK
AU  - Pohlmann, Andrew P
AU  - Genco, Stephen J
AU  - Steidl, Peter
TI  - Neuromarketing for Dummies
SN  - 9781118518588
PY  - 2013///
PB  - Wiley & Sons
KW  - CLASS H - SOCIAL SCIENCES
KW  - Consumer behavior
KW  - Psychological aspects
KW  - Psychology
KW  -  Nonconscious Processes Underlying Behavior
KW  - Consumer behavior -- Textbooks
N1  - S2 B2 PBT P1 Neuromarketing
N2  - Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp
ER  -