Marketing strategy & competitive positioning 

 -  Pearson Education,  2017 
 - 569 p. ; 25 cm 
<br/><br/>Contiene bibliografía e índice 
<br/><br/><label>ISBN: </label>9781292017310 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing<br/>Marketing--Management<br/>