Pricing 

 - 2ª ed 
 -  McGraw-Hill,  1990 
 - xxi + 502 p. ; 24cm 
<br/><br/> making profitable decisions 
<br/><br/> Pricing synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics. 
<br/><br/><label>ISBN: </label>9780070427822 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Price<br/>Strategy<br/> Cost<br/> Demand<br/> Customer<br/> Value<br/> Volume<br/> Marketing<br/> Distribution<br/> Product line<br/> Distribution channel