Trademarks and fashion
- Giuffrè Francis Lefebvre, 2020
- viii, 278 p. 25 cm.
a first survey in different parts of the world
TOC: Part 1: Trademarks and fashion. the european approach-- Chapter 1 - Trademarks' absolute grounds for refusal - what are the implications for fashion brands?-- Chapter 2 - Challenges and tricks to ensure the protection of trademarks in the fashion field. some remarks on the european perspective-- Chapter 3 - Some landmark cases of the eu court of justice-- Chapter 4 - What happens in the different eu member states?-- Part 2: Trademarks and fashion. the asian perspective-- Chapter 1 - Trademark protection for fashion design in japan: comparative law perspective-- Chapter 2 - Fashion and trademarks in the republic of korea-- Chapter 3 - Trademark in the fashion market: the indian chapter-- Chapter 4 - Multiple functions of trademarks: china and hong kong cases on fashion-- Part 3: Trademarks and fashion in the us-- Chapter 1 - The future of fashion law in america: copyright as the key to creativity--
Trademarks are strategical tools for ensuring a competitive advantage for businesses active in the fashion field. Fashion industry is of a growing importance in different countries around the world, such as US, Japan, South Corea, Hong Kong, China, India and the EU. This is why this collective work includes some chapters on the said trademark systems. Overall, this collection provides information and inspirational elements or models from different legal frameworks, and thus encourage to elaborate so much needed transnational perspectives in the fashion trademarks field. A first chapter of the work is devoted to the European area, a second one to the Asiatic zone and a third one to the US territory.