Internet marketing & e-commerce 

 -  South-Western Cengage Learning,  2007 
 - 642 p. ; 23cm 
<br/><br/><label>ISBN: </label>9780324422818 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet<br/> Web<br/>Marketing<br/>Internet marketing<br/> Modelo de negocio Marca Usabilidad<br/> Personalización<br/> Retail<br/> Venta<br/> Canal<br/> B2B ecommerce
<br/><br/><label>Subjects--Index Terms: </label>Bibliography MSc - Marketing Management: Account-Based Marketing Bibliography MSc - Fashion & Luxury Marketing Management: E-Marketing, Communication, CRM Bibliography MSc - Marketing Management: Retail & Consumer Goods