TY  - BOOK
AU  - Vejlgaard, Henrik
TI  - Anatomy of a trend
SN  - 9781939235046
AV  - HM621 .V45 2008
PY  - 2008///
CY  - [place of publication not identified]
PB  - Confetti Publishing
KW  - Consumer behavior
KW  - Consumer behavior -- Textbooks
N1  - Introduction : from intuition to knowledge -- ch. 1. An unsolved mystery : investigating the trend process -- ch. 2. The cast of characters : trend creators and trendsetters -- ch. 3. What's the motive? : psychology at work -- ch. 4. The setting : where worldwide trends begin -- ch. 5. The plot thickens : dissecting real-life trends -- ch. 6. Toward the climax : identifying the final clues -- ch. 7. Anticlimax : ups and downs for businesses -- Epilogue : a continuing story : the future of trends; B3ASP FLM: Fashion Overview
N2  - How did Harley Davidson innovate their motorcycle's design after observing the Hell's Angels? How did Burberry revive their stuffy brand to create phenomenal success? And how could beer companies have prevented huge losses in the 90s? All by understanding the inner workings of trends. Anatomy of a Trend draws on 20 years of the author's consumer research to reveal the people, the places, and the motives behind the buying behavior that creates trends. Using the ingenious metaphor of a detective novel, global trend expert Henrik Vejlgaard reveals the essential clues for capitalizing on every stage of the trend process
ER  -