What customers crave 

 -  American Management Association (AMACOM),  2017 
 - ix, 257 pages: illustrations ; 24 cm 
<br/><br/> how to create relevant and memorable experiences at every touchpoint 
<br/><br/> The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? ; What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. ; Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally). ; When you learn to provide your customers with exactly what they want, they not only buy-they come back again and again...and bring their friends. 
<br/><br/><label>ISBN: </label>9780814437810 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services<br/>Customer relations