Personalized digital advertising 

 -  Pearson Education,  2015 
 - 223 p. ; 23 cm 
<br/><br/> how data and technology are transforming how we market 
<br/><br/><label>ISBN: </label>9780134686189 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE