TY  - BOOK
AU  - Davis, Melissa
AU  - Baldwin, Jonathan
TI  - More than a name : : an introduction to branding 
SN  - 9782940373000
AV  - HD69.B7 D378 2005
PY  - 2005///
CY  - London
PB  - New York, NY, Bloomsbury Publishing Inc.
KW  - Brand name products
KW  - Marketing
KW  - Study and teaching
N1  - Includes bibliographical references and index; Defining branding -- How brands are made -- Brand anatomy : context, tone, style -- Brand audience -- Current trends in branding -- Delivering the brand experience -- Ways of working -- The future -- Appendix.; B3ASP FLM: Marketing Strategic Approach
N2  - Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers
ER  -