Davis, Melissa <br/><br/>
More than a name   : an introduction to branding  
/ Melissa Davis ; with a theoretical commentary by Jonathan Baldwin. 
 - London :  New York, NY ;  Bloomsbury Publishing Inc.,  2005. 
 - 240 pages :  illustrations (chiefly color) ;  30 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Defining branding -- How brands are made -- Brand anatomy : context, tone, style -- Brand audience -- Current trends in branding -- Delivering the brand experience -- Ways of working -- The future -- Appendix.  
<br/><br/> Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers. 
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<br/><br/><label>ISBN: </label>9782940373000 
<br/><br/><label>Nat. Bib. No.: </label>GBA523833  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013396235  Uk 013136487  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Brand name products--Marketing<br/>Brand name products--Marketing--Study and teaching
<br/><br/><label>LC Class. No.: </label>HD69.B7  / D378 2005